G2 or Capterra? Which platform is preferable for a startup's review campaign?
Emeka Onu
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Jason Lighter@jason_lighter
As a startup looking to launch a review campaign, I have evaluated both G2 and Capterra as potential platforms. In my opinion, G2 appears to be a preferable choice.
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I think a startup should work with both platforms.
@nickanisimov Working with both can be expensive for startups, unless you are referring to the free version, which doesn't generate significant traffic and conversions.
You can find different profiles on each platform and even inside of Capterra. Basically, Capterra is part of the Gartner Digital Markets platforms which are Capterra, GetApp and Software Advice. The experience I have at the moment is that G2 is more for US market and Capterra more for Europe, however, I can find traffic coming from both markets. Which one should I use for my startup? The one that my users use... So, if you find that your users are in G2, use that one. I will choose based on where I have more users. Are your users in Product Hunt? Well, you can ask the users to review your startup here too.
I hope this can help you.
G2 is more qualitative but working with both is important
G2 has given us better results than Capterra.
They are both equally effective.
