Everyone talks about MVPing and validating - but how do you validate?

Markuss
7 replies
Seriously, I completely agree that you should validate a product before building it. But what is the best/optimal way on validating a SaaS product? I have tried creating landing pages with a signup form, but that doesn't really tell me much. If I get 100 signups, is that ok to proceed considering the product doesn't even exist yet? Or should you try to get an X amount of users that are ready to pre-order and consider that as validation? Do you take into account the bounce rate? Or do you just go and create a bare-bones MVP - but nowadays, the standard for MVP is quite high, if I'm building the MVP I don't really think that that counts as early validation (maybe I'm wrong?) I have a strong suspicion that the answer to this is - that there is no right answer, but what is your experience with validating a product idea?

Replies

Bogomil Shopov - Bogo
Products. Security. Privacy. Ethics.
I would create a small mockup - using figma or draw.io and present the concept to those 100 subscribers and ask them - would you buy this. That is a good start to validate an assumtion.
Markuss
PM during the day, IH by night
@bogomep I dont think that "Would you buy this?" questions are good for validation. "Yeah, maybe sounds interesting" is the usual tought process that I have when asked such questions, the real buying mentality only kicks in when you actually have to commit with your credit card - so Im sceptical of this approach. But maybe Im wrong
Bertha Kgokong
Software Developer | Entrepreneur
Personally, I think you got to build it. Hence the MVP - What is the minimum effort and features you can put together in a product, very quickly and sell it to your potential clients? If they pay for it --- then it is validated, filling in a form and saying "yes I would pay for that" is not the same as entering your credit card details and paying for it
Markuss
PM during the day, IH by night
@berthakgokong I agree, but I also think that that's the "easy" way, building the MVP is not easy, but its the most straightforward approach. I have read multiple times that the best tip is to sell then build. The real question I guess is - how do you sell a non-existent product?
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Bertha Kgokong
Software Developer | Entrepreneur
@markuss I am not sure how you would sell a non-existent product and if all those people that signed up to your mailing list will actually put down their credit cards and part with their money once your product is ready. Its hard enough selling a product you have already built. My landing page signups consisted of people doing their own research, and competitors who were keeping tabs on when our product would go live. I do note that it is the current trend, call me old fashioned but with modern no-code tools, producing an MVP is actually not a big or expensive task like it used to be. Some MVPs have been produced in days and weekends - the time it would take you to build that landing page.
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Markuss
PM during the day, IH by night
@berthakgokong You might be right. For me personally, I have this weird block on no-code tools, since I could just build the product myself and not worry about potential limitations that no-code tools might have. But it always takes longer than expected :) Maybe the right approach is to build the MVP/prototype with no-code, validate it by getting paying customers and if the business takes off and you are starting to reach some limitations with no-code then you roll up your sleeves and code the product. Have you had any experience with no-code? Which platform do you use? I have heard of webflow and bubble
Subash Chandra Bose A
We are currently in this phase. In the past for a web app, we had an idea to create a landing page that showed the real product in the market using models and interested people would contact or verify the price, with that click rate, We can confirm that product or according to the number of people who are contacting us for the product. Either way, we haven't done it. But right now we're building a mobile app, we've discovered that it's pointless to build and spend 5 to 6 months on an MVP that can become something people don't want. to use and get feedback is a good thing to confirm we are building and shipping the MVP in a month and onboarding limited users to validate the idea. Check @senatio on Instagram for our MVP updates