Do you think email marketing still works?

Roy
18 replies

Replies

Marketing Engineer & Artist
It really depends on the industry, audience and offering. If it's used to enhance other marketing campaigns, it could always help.
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Content marketer
@jasmowgood good insight! Thanx Jas!
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Co Founder @trooprHQ
No
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Content marketer
@rashjbp Thanx Rashmi.
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Architect, Art, Writing, Music
It works and it depends on your audience, how well you are able to drag their attention and how well you present what they are going to gain.
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Content marketer
@thunderbird27 Great observation! Thanx Rashi!
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People have been asking if email marketing works for nearly twenty years. The answer now is the same as then — yes. Most of the time when I see email marketing failing, it's because they're spamming.
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Content marketer
@notmirai Thanx for the insight dee!
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Founder of Suite Books
Yes, yes, yes. Email is still a great place to build a relationship with your customers. You have to be smart about the content, and the segmenting of your customer lists, but I've seen great results.
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Content marketer
@nick_hutton Personalization and segmentation is the key I guess! Thanx Nick!
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Sales dev
Yes it does. Anyone that says it doesn't is just targeting the wrong people or is spamming. Some time ago I worked for a company where we created a community for our most loyal customers and were able to achieve a 10% conversion rate with every email.
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Content marketer
@matthew_buitendijk 10%! Wow! That's amazing! Thanx for sharing Matthew!
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Health hacker
It's up to your audience's behaviors. If they spend most of their time on social media or other internet platforms, your approach will not not work.
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Content marketer
@emmanguyen Good observation! Thanx for sharing!
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Maker of things such as adrapid.com
If not, there wouldn't be any spam.
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Content marketer
@arokor certainly!
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a man
i think no one reads them
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Content marketer
@andrey_ksandinov may be they do!
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