Do you prepare a strategy or create one from scratch for your Product Hunt launch?

I find it best to approach the launch with a strategy, we are launching soon and we've spent close to 4 odd weeks in building the data of an ideal ICP, places to distribute our launch and activate our early adaptor data base. Social media strategies etc. I would say a mix of what's existing and our own.

I think it depends on the goal. From my understanding, the primary goal is visibility, learning and feedback within product hunt... And the only way to get visible is for people to click on the upvote button, and the only way for people to click on the upvote button is to have a product people love. I'd focus on creating value and something people love. There are A LOT of distribution channels - Product Hunt is only one of them. I think that spending time on analytics is pretty important! To understand how people use the product.

100%!!! Well-crafted strategy is crucial for a successful Product Hunt launch. 1. Understand the community, set clear goals, and create a compelling story around your product. 2. Build relationships with influencers and potential users, generate anticipation, and leverage your network for support. 3. Engage actively during the launch, responding to comments and participating in discussions. Remember, it's not just about one day....it's an opportunity for feedback and growth.

I concur with most of esteemed Producthunters in relation to time and effort required for the Product Punt. Taking time to formulate a strategy is important as this community grants you the chance to review real life launches and examine the reactions, messaging, follow up community discussions and opinions. Understanding the community may require time before starting launch preparations and thus engaging or reviewing discussions and product launches is essential. Therefore I believe that a 2 month period is enough to set up your launch package, adjust your messaging, visibly expose your products strengths and traits and prepare a customer journey.

first time for me, given I have a bunch of products I would like to launch after the first one, I'm taking some extra time to identify the key tasks to perform before launching and making sure I nail them down. In short, what I initially thought would be a quick todo, ends up taking up a lot of my focus but I feel I'm learning a lot in the process and defining a clear strategy to better leverage PH seems to be the way to go

Reading through the comments I am feeling like a kitten in a room full of Rockweilers. Mine is scheduled for tomorrow and I have done about 3 days worth of launch plan? Help!

Good to formulate, products purposes and use cases even target users are different also its good to dicover what works for you

Yes, it typically takes us 2-3 weeks to prepare for a launch, and during this time, we follow an existing strategy that we have found to be effective. We are currently focused on refining our strategy and learning from the mistakes we have encountered in previous launches. Our aim is to ensure that our project is pixel-perfect and functions flawlessly. We are committed to delivering the best possible product to everyone involved. With continuous effort and improvement, we are confident that this launch will be a success😊

The strategy should be more about how you'll be distributing your launch announcement. Based on your goals, you can decide the day to launch. Here are a few things to keep in mind: Friday to Sunday - low competition but low traffic too Monday to Tuesday - comparatively lower competition, but this fluctuates Wednesday to Thursday - high competition, high traffic Remember, Product Hunt is a community of makers, hunters, and supporters. If you can't return the support, don't expect it from anyone. Keep it fair, and you'll be astonished at how much this community can give you! Some communities & channels that helped Upscale's launch are here: Here are the WhatsApp groups you can join: https://chat.whatsapp.com/FBITt3... https://chat.whatsapp.com/FHawvg... https://links.heyumar.com/PHFamily LinkedIn groups: https://www.linkedin.com/groups/... https://www.linkedin.com/groups/... https://www.linkedin.com/groups/... https://www.linkedin.com/groups/... https://www.linkedin.com/groups/... https://www.linkedin.com/groups/... https://www.linkedin.com/groups/... Facebook Groups: https://www.facebook.com/groups/... https://www.facebook.com/groups/... https://www.facebook.com/groups/... https://www.facebook.com/groups/... https://www.facebook.com/groups/... https://www.facebook.com/groups/... https://www.facebook.com/groups/... https://www.facebook.com/groups/... https://www.facebook.com/groups/... https://www.facebook.com/groups/... Reddit: https://www.reddit.com/r/Product... https://www.reddit.com/r/SaaS/ https://www.reddit.com/r/SidePro... Daniel Baum's support sheet: https://docs.google.com/spreadsh...

I believe in a hybrid approach! We have our strategy and we have many conversations with founders who just launch a successful product on PH. What about time? We have 3 people who work full-time on the launch!

You should definitely approach the launch with the right strategy. When the goal is to gain visibility, new users, and feedback, you need the support of the community, and for a good kickstarter it's good to have some community built beforehand, and this requires time to nurture, prepare the messages and spread them, etc. We have also been preparing our platform for months to ensure that all the features we would look for in a website builder would be added before our first launch.

I keep experimenting to figure out what works

I created my strategy, but thanks to you, you showed how It's done smartly—delayed gratitude for your help during our launch Vladimir.

I think you will have to device your own strategy. The way to do it is to observe other launches and see what they did right and how you can apply them for your launches. At the end of the day each launch is unique and what works for one may not work for the other.

Cool theme! Right now, we are developing a strategy for launching our product. We started two months before the launch by setting the KPI to run. And we also started checking and warming up our websites and third-party platforms where we communicate with customers.

We had not launched on Product Hunt before, so we took inspiration and guidance from the community and other successful launches. Let's see if we get it right the first time!

A little of both! At Cultiveit, we've definitely spent some time preparing for launch. We've had a few meetings, put together a few brainstorming docs, and come up with a plan for engagement. Our overall product strategy hasn't changed much for Product Hunt specifically, but we are definitely using it to inform our strategy moving forward!

There are a few best practices to follow: 1. Prepare for your Product Hunt launch 4-6 weeks ahead. 2. Build a list of allies who can amplify your launch. 3. Create on good launch assets and copy.