Launches
Products
News
Community
Advertise
How to post?
  1. Discussions
  2.  → Do you know what are the benefits of cross-posting...

Do you know what are the benefits of cross-posting articles across multiple platforms?

Salman Shaikh
3 replies

Replies

phprunner
It is simple, more people will see your content. Just make sure that you adapt your content individually for each platform. Some expect a short format, some long, some just need links etc.
Share
Darwin Binesh
It can help but it's hit or miss. It helps if you already have a big following on one platform that can flow into another, or share on another that they like more than the first platform. If all your platforms have few followers, it's tough. It's also important to change it up between platforms. Otherwise users who follow you in one place are reading the same thing everywhere, so they have no reason to follow you on more than one. The impression boost is nice, but in my experience it works best (saves time), if you reshare only the posts that do well on one platform to the others. It saves on the work, and is more likely to do well on other platforms if it's proven on at least one. Hope that helps!
Share
Hemant Warier
Sure! Cross-posting articles across multiple platforms can be a powerful tool in B2B marketing. For example, I used to work for a software company that offered a project management tool for teams. We had a blog where we published content about productivity, team collaboration, and other topics that were relevant to our target audience of project managers and team leaders. To reach a wider audience and drive more traffic to our blog, we started cross-posting our articles on industry-specific platforms like LinkedIn and Medium. This allowed us to tap into new networks of potential customers and build our brand awareness. The benefits of cross-posting were clear: we saw an increase in website traffic and new leads, and we also received valuable feedback and engagement from readers on the different platforms. If you're interested in learning more about how cross-posting can benefit your B2B marketing efforts, feel free to reach out to me directly on LinkedIn. I'd be happy to share more about my experience and discuss potential strategies for your business.
Share