Deciphering the Dichotomy: Buyers vs. Users in Product Adoption🦾
Deniz
8 replies
👋 Hey Product Hunt community, I'm back with another discussion topic!
When it comes to building and marketing products, one aspect that often adds complexity is when the decision-users and the actual users of the product are different entities. In such cases, you need to address two different sets of needs and expectations - one from the buyers who decide and the other from the users who will interact with the product daily.
For instance, in Contentrain, in a B2D scenario, the CTO might make the decision to buy a software solution, but it's the development team that uses it day in, day out. Or in a family setting, parents might buy a mobile app subscription for their children, who are the actual users.
Poll Question: If you had to prioritize one set of needs over the other, who would you choose: the buyer or the user?
Replies
Arda Sanıl Onay@ardasanilonay
In my opinion, both are equal.⚖️ Because users can have more know-how about the product. In this case, users can direct the buyers to use that product for a better job flow. For this reason, buyers can decide to use that product. On the other hand, if buyers not convinced about the product, there is a problem in that case.🧐 At the end of the day, as you wrote in the third option, the user needs to buyers for doing payments for the product, and the buyer needs to users for choosing the best option whatever the subject.
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@ardasanilonay That's a very astute observation, Arda! You've highlighted a key aspect of this complex interaction - the mutual dependence of buyers and users. This relationship indeed forms a feedback loop, where the satisfaction and needs of both entities feed into each other. It's crucial for product teams to recognize this and strive to strike that elusive balance between meeting the demands of buyers and ensuring a stellar user experience.
@notcan
Great point, Can! It's indeed important to remember that the buyer often ends up being a user too, especially in smaller companies or teams. Catering to the needs of the user could, therefore, satisfy the buyer's requirements as well. This highlights the necessity of developing user-centric products. Thanks for sharing your perspective!
