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Data-driven marketing: How has it transformed audience targeting? Share your experiences.

Anjali Barnwal
3 replies

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Lavanya Snigdha
Our Top transformations: 1) Automating segmentation of contacts has led to more purposeful outreach, reduced time investment in finding the right leads to chase, and make both the marketers and sales teams much happier 2) Being able to send out more personalised content based on consumption and product usage history 3) Interventions set up at the right spots instead of relying on top level qualifiers For us, gathering meaningful data, setting up the systems necessary to track it, and then scheduling campaigns based on insights felt like quite the long journey. We were paying Intercom and Braze through the teeth and building on our own tool to fast track this process, and make it simpler for the marketing teams was TOP priority. We're launching this Sunday, we'd be really excited to have you support us!
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Anjali Barnwal
@lavanya_snigdha Congratulations on your upcoming launch, Lavanya! Your top transformations sound impressive. Automating the segmentation of contacts, personalized content delivery, and strategic interventions can certainly enhance marketing outcomes and improve team satisfaction. It's great to see your dedication to gathering meaningful data and streamlining the campaign process. Best wishes for a successful launch on Sunday! I'm excited to learn more about your tool and how it can empower marketing teams. Count on my support, and feel free to share any updates or information you'd like to highlight. Good luck!
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Lavanya Snigdha
@anjali_barnwal2 That's so sweet of you Anjali! Hit that notification button, stay tuned, and maybe upvote on Sunday and claim a month free of Show's Starter Plan (You can send upto 5k emails and even generate content using our GPT integration)
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