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  2.  → Cookie loss = Customer loss 🍪

Cookie loss = Customer loss 🍪

Tasbin Tasfia
16 replies
Hi! I really wanna know how you guys are currently managing customer retention? With Apple’s cookie blocking policy coming, have you prepared anything?

Replies

Sherry L
As a marketer, I feel lost without it! How am I going to understand my customer's online behaviour now? In saying that, we have been warned (google) for over a year. As to how to prepare for it, I haven't seen anything concrete where I think it's amazing unfortunately... though there a lot of people trying which gives me hope!
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Tasbin Tasfia
@shezzy04 we’re among them who’re trying actually. Would love your feedback in terms of what we’ve planned. 🙌🏼
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Sherry L
@tasbin Of course, hopefully I can be of value to you but happy to hear what you've got planned!
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Jordan Allmark
As a user, I bloody hate cookies. As a business owner who wants that info from my users... I still hate cookies. What would you recommend to have in place with this change?
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Tasbin Tasfia
@jordan_from_lvh Yeah! We really need something which is gonna keep customer privacy and still keep our businesses on track. In fact, sometimes I wonder why I’m even seeing some ads. Where I’m not even their customer. lol
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Oleg Naumenko
Not only Apple, Google is planning to block third-party cookies in Chrome as well by the end of 2024 Can't say anything useful yet, so I'm here to read
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Tasbin Tasfia
@naou planning to build something which can tackle the situation.
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Naveed Rehman
All I know that I never received any cookie no matter how many times I accepted the deal. Where are my cookies?
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SneakPeek
In most cases, you can't do without it. And the law, in some states, is very strict about how you treat this data. It's better for you and your customers if you waste time and do things right.
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Tasbin Tasfia
@sneakpw we need something that’s gonna be win win for both customer and business owners.
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Rubaiyat
These affects the entire ad eco-system, whether you’re running ads with a 100$ budget or 1 Mil. The core focus should be building out more and more solutions with first party data from attribution to visitor identification, solutions like HighTouch, Markopolo, 6sense would definitely help!
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Tasbin Tasfia
We've cracked the problem with our all in one server side pixel for cookieless era! 🍪 https://www.producthunt.com/post...
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