Content distribution and repurpose playbook question

Hey all, We have been investing in building content but might have done enough on the distribution and repurposing of it. Let me take an example. These two content pieces we recently co-authored with AWS and published on the AWS blogs. https://aws.amazon.com/blogs/apn... https://aws.amazon.com/blogs/apn... The only thing we did was share on LI and Twitter. Nothing beyond that. Another example For the last 2 years, my co-founder & CTO has been building a podcast and we have around 60+ episodes so far. It’s called ScaleToZero. We have had guests from Okta, Palo Alto, Google, MS, you name it! We have been doing some repurposing from this but I feel we can do better. Ask: I wanted to know what playbook/ ideas/ learning you have when it comes to distribution and repurposing of content. PS: We do have 1 dedicated team member to execute this.