Closed beta as a validation strategy, what's your experience?

Dylan de Heer
5 replies
So I am building Mordon, a new email app that focuses on helping you get "more done". And we created a landing page to collect emails from people who are interested in trying out the app once we go into closed beta. I am massively plugging the page in all sorts of communities and places, but I am wondering how you guys went about it with your products. What really hit the nail? If you want to see the page, check: www.mordon.app

Replies

Dylan de Heer
Technically it's a market-fit strategy and the beta will be the actual solution-fit part. But hey.
Rich Watson
Congrats on the milestone and best of luck with the product. Our app was always open beta, but we're currently working on 1 feature that we will limit to only our loyal and active users until it's polished up and finalized. Reason for this is because it's a vital feature that will allow a whole new potential userbase (as we are limited to only users who are on Discord) so we want to get it right, and feel theres only 1 attempt at it as to not deter any new potential users from faulty design or bad flow.
Dylan de Heer
@richw Thanks man! We specifically chose for a closed beta because we wanted to start generating traffic at the same time as starting development. So that in a month or 2 we'll have enough people to test our product with 🤘 Glad to hear you guys met some success and are now in the flow of expanding features and value, what is it you are working on?
Rich Watson
@squareone The app is for stock (soon crypto) traders to track and share their trades, among many other features. Right now it's only functional through a Discord bot, so we are limited to only users on Discord. We're working on the web app that will allow them to do everything they can do with the bot right from their browser. With this finished, we'll be able to open up user registrations for anyone with email/google or w/e we plan to use to auth.
Dylan de Heer
@richw sounds interesting! I am using coinstats at the moment, perhaps you can keep me in the loop? 🤘