Automation vs Manual Efforts

This throws me back to an intervention I did in a School, but also many conversations I have with my clients. We came to the conclusion that the best way to do automation, is to keep it human. Our clients at Plezi use our unique algorithm - the smart campaigns, to have One-on-One conversations with their leads. Every , an email is sent to a lead, based on it's maturity, interest and any other information useful to the segmentation. And once it is set - it takes 0 second of your time ! Such nurturing is impossible manually - or even with basic workflows : there is simply no way you can think of, and address every possible scenario - there are thousands and thousands of different paths and behaviour ! And I am not even talking about how time consuming it is. However, the algorithm's performance depends on human based actions : it takes a human brain to build the strategy, think the funnels ahead, understand the persona and so one and so forth. I also LOVE doing my reports manually : in an Inbound Strategy, there is a lot of data and each information can drive the marketing actions a certain way. I find that always looking at the data the same way, and just filling a pre-filled template prevents me from having the big pictures and I might miss some valuable insights.

I talk with people, contractors and suppliers for 80% of my working time, I also solve problems and conflicts that have arisen, so I cannot somehow automate communication with a person, because each person is individual and a detailed approach is needed.