Atlassian's $42 Billion simple GTM distribution loop

Atlassian's $42 Billion simple GTM distribution loop is a flywheel that starts with building great products. In order to keep the price low, Atlassian needs to build products that people are willing to pay for. This is why they focus on customer feedback and iteration. Once they have a great product, they can keep the price low by automating as much of the sales and marketing process as possible. This allows them to sell their products to a large volume of customers. Selling to a large volume of customers means that they can sell their products online, which keeps the price low. This is a positive feedback loop that has helped Atlassian to grow to a $42 billion company. Here are some of the key components of the loop: 1. Build great products: Atlassian is focused on building products that people love to use. This is why they focus on customer feedback and iteration. 2. Keep the price low: Atlassian is able to keep the price of their products low by automating as much of the sales and marketing process as possible. 3. Sell online: Atlassian sells their products online, which helps to keep the price low. 4. Sell to everyone: Atlassian sells their products to a large volume of customers. This is because they have great products that are priced low. This is a powerful tool that has helped the company to grow to a $42 billion business.