Anyone have experience with college focus groups?

Jeremy Cleverly
4 replies
We have launched our product....went with more of a wide-net ,shotgun approach to see where traction would take and determined that the incoming college student demographic is likely our early adopter. In terms of background; we are basically a LinkedIn for college students - allowing them to connect and share contact information quickly, securely and only sharing their preferred methods of contact. With having identified incoming college students as our early adopters, I'd like to use a college focus group in order to better articulate our value proposition in terms that Gen-Z identifies with and using language that resonates with them. Anyone have experience in this area? In a prior career of mine I'd use this technique in crafting my trial prep and it worked out well. I have reached out to one company and, while I was very impressed, their cost is more in line with what Coke or ESPN would spend, not a start-up that has bootstrapped. Any recommendations, thoughts, insights or even criticisms are welcome.

Replies

Gleb Braverman
Founder, Speakezee
I suggest taking a look at what guys at tbh app did with college kids - I believe they mastered the audience
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Jeremy Cleverly
Founder & CEO of HomePageApp
@gleb_braverman Gleb - Thank you for the insight. I will definitely take a look into them!
Leonard Goulart
Student
No, I don't have any experience with college focus groups. But I am interested in it and I would love to hear more about it. I was searching for the pros and cons of bartending in college online and found this https://advancedmixology.com/blo... website where I found useful information. You can also visit over there if you also want to read pros and cons of bartending in college.
McClure McClure
College students are an excellent
College students are an excellent source of information for businesses. In fact, you might say it's their job to be experts in the field. When it comes to deciding what products and services your customers want, these young people have the best answers. So you can check rushmyessay reviews to learn more tips of education. These days most colleges offer courses that allow students to get paid to learn about everything from retail marketing to film production.