Any Linkedin B2B Lead Generation Tips?

Ahmet Umut Günbak
2 replies
Hey everyone! I'm currently working on Linkedin B2B lead generation and I'm wondering how I can improve my work. Do you have any tips to increase the rate?

Replies

Kirsten Nelson-de Búrca
I think there are a few things that make lead generation with LinkedIn easier/better. First, ensuring your key employees (i.e. founders/C-suite folks, depending on the stage the company is at) have a strong LinkedIn presence helps provide a broader network reach and increases legitimacy in the eyes of potential leads. The same logic applies to making sure your company's LinkedIn page is at its prime - relatively frequent posts scheduled in the content calendar, ensuring you follow best practices with regards to not including link URLs in post text but instead in comments, etc. One great tool is to find LinkedIn groups that your prospective customers might be in. After joining them, I think it's always good to send a message to a group owner/manager to ask them about whether there are any rules that govern what posts they allow within the group (similar to Reddit mods). Always checking the "People" of a company you're connecting with also works well - if you have a mutual connection on LinkedIn with an employee of a company you're trying to engage with, you can always ask for an introduction. Maybe I've misinterpreted exactly what you're asking - if so, feel free to elaborate :) Thanks for posting!