How did you improve your pricing plans (for SaaS businesses)?
Head of Customer Support at Rewind.io
We balanced customer feedback (complaints) with the value of the service we provide. We backup other SaaS platforms so we've tried price per item backed up, pricing tiers based on client success (the more you make the more we charge etc.) But ultimately it's always an evolving process and the key is to be able to have a bit of back-end flexibility so your sales people can operate with a little bit of independence when it comes to your enterprise customers.
CMO at Staff Timer App
Hmm that's a really good question as we do see SaaS product update pricing every year or on special occasions. The best way to improve your pricing is through understanding your market, you cannot expect a high end product to work for a medium client so for that medium level client you must have a favourable plan all the while catering to the needs of the elite client. To find the right balance is critical and this has to be the main goal while making your initial plans. The next step is really simple, you must understand that you cannot hope to make an instant fortune or profit for a year or so you will barely keep your expenses. The next step Is to categorise your offers and make sure that your target audience is benefitted while keeping you afloat and afterwards you can target the elite client, baby steps is all it takes if it helps you can take a look at our pricing : https://stafftimerapp.com/pricing/ it will give you a great idea.
Pricing policies are always dicey, isn't it? To develop a pricing plan, ample factors are to be kept in mind! I feel it should be designed in such a way that it: - Covers your Target Audience's expectations - Neither too expensive nor too approachable - It should match the budget line of client's with different financial background - Should regulate minimum returns Pricing Policies define the success or failure of a particular product or service. Therefore I would suggest that you shall conduct deep research and get details about the market conditions. Lookup for your competitor's strategy and then decided the price!