What are your 3 most important metrics to track?

Question

I know there will be more than 3 but what are the most important ones for you? Bonus point if you tell me what kind of product are you working on too :)

Alex Jost · Accepted Answer

Cohorts, Customer Lifetime Value (CLV) & Active Customers are for any business model indispensable

Max Kamyshev · Answer

My most important metrics are
MRR, LTV, CAC, Churn Rate

Lokesh Taneja · Answer

Taking a Top down approach, Rule of 40 works for startups at any phase.
Metrics to track for 
Growth: Conversions, LTV, Churn etc. 
Profit: product opex (important for SaaS), Customer Acquisition, Support etc.
Our product: Cloud management Saas platform

Ali Alsayed · Answer

I think the most important thing to measure is the health of a product. Retention and LTV are very good candidates to help you do that.

Growth metrics are little different. They include revenue, number of downloads etc. But one should keep in mind that they're not necessarily indicative of a product's health..

John Mirochnik · Answer

My product is a stock market research iOS app called Company 360: Research data to invest in quality undervalued companies.

Metrics:
1. Customer retention.
2. Downloads and active users.
3. Sales (conversion to subscriptions rate).

Artem Peshevets · Answer

We are financial reporting SaaS for startups. It allows to track financial metrics 10X faster (real-time) and SAVE 3-5X money on the financial officers replacing them. 
Thefinanz.com

Tatyana Gazizullina · Answer

Hi! Right now I am promoting a Landing Page Generator (LP151) and I am using to track such metrics like: CPC, Cost per Registration and Cos Per Customer who made landing page with our product. I use these metrics for each adv-channel: Facebook, Instagram and Google Advs and others.

Could you recommend one more adv-channels for us?)

Vivek Srinivasan · Answer

The only right answer to this question is - It depends.

Karen Frame · Answer

Conversions, Monthly Active Users, Daily Active Users!   
Product:  Makeena incentivizes consumers with cash and rewards for buying better while providing natural products brands with the insights and data they need to grow.

Raunaq Vaisoha · Answer

In the times of expensive ads and crowded distribution channels, for me it’s become average shares/invites sent per user. If share-ability isn’t baked into the product then sometimes it leads to an early retention focus, which if too early on could make the product great for a niche but bland/complicated to the masses. So, having a shareable product means having a better representation in your overall cohorts.

Alex Jost · Answer

@khalid_b You can use our software for this ;-) retentionx.com

Nevo David · Answer

@max_kamyshev Totally agree!

Jeremy Cleverly · Answer

Having just launched a new app, HomePage, our top KPI's are downloads, those who set up a profile, those who return...also (and yes this would be 4, but I think it is important to track the negative in any business) how many deletes we have per day.

Brent Basham · Answer

We help people get featured on podcast interviews. We have both sides on the platform including podcasters and guests so network effect is incredibly important for us. We find the following to be most important to sustained growth.

Key Metrics:
Retention - how to get them to come back often
Net Promoter Score (NPS) - are they likely to refer us to others

Brandon Veiseh · Answer

We are a HaaS startup, and for us our most important metrics are 1) sales 2) churn 3) newsletter signups. We make a small hardware device that blocks ads and keeps your network private; a replacement to your VPN. Check us out, we just launched today! FortressOne

What are your 3 most important metrics to track?

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