How to promote a book

Last year I published a book on workplace culture that has become a #1 bestseller in UK and has been translated into 15 different international editions. I found writing and promoting a book incredibly confusing, so I turned everything I learned writing a bestselling non-fiction title into a free PDF. It's here on my website. I've been blown away with the response to this guide on LinkedIn so I'm including it here too. http://eatsleepworkrepeat.com/be...