➡️ 5 types of products (people buy)
Gordana Laskovic
3 replies
The 5 types of products people buy:
1. This solves my pain
2. This connects me to community
3. This makes my life easier
4. This feels luxurious
5. This will make me more money
Would you add something else?
Replies
Janet Granger@janet_granger
No, this sums up a lot. And #1 really is solving pain - a have to have vs. nice to have. People want to buy aspirine, not vitamins.
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Great summary! I'd also add fun/entertainment as a separate category, though I guess technically it falls into the first 3.
Amazing sum up! This breaks down what people need v. want