5 Best Hacks to Boost your Product Hunt Launch (don't miss no. 1 hack)
FALAK SHER | phlaunchchecklist.com
24 replies
Getting on top of Product Hunt is becoming difficult. Many great products launch on daily basis. Here are my best 5 hacks that will help you succeed on the launch day. These hacks are a part of my Product Hunt launch checklist and few are shared by Fabian - a nice growth hacker.
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π Promote your Product Hunt launch on LinkedIn
LinkedIn wisdom usually recommends avoiding posting twice on the same day. The LinkedIn algorithm tends to lower the reach of your first post if you post a second time within the same day.
According to Fabian's experiments, during his last 16th product hunt launches, he experimented with single posts vs. double posts format. The average reach of single posts is indeed higher:
https://i.imgur.com/YoOqcnr.png
However, if we compare the total view during the day (by summing the view of each double post): the double post format is over-performing by far:
https://i.imgur.com/5ewYVgl.png
Posting twice within the day is getting 30% more views than posting only once.
Moreover, posting twice in the day allows you to play across time zones. With the dual post format, Fabian post the first time at 9:01 AM (Prague) right after the launch. It is the perfect time for my European contacts and helps him get initial traction on Product Hunt.
He then publishes a second post around 3 PM (Prague time) which corresponds to the morning on the US east coast.
He also found out that sharing a screenshot of the launch dashboard works well for the 2nd post of the day, as shown below:
https://i.imgur.com/YLDAe8S.png
π Post at exactly 12:01 AM PST
Product Hunt servers are located in the PST time zone (GMT-8), so the new day starts exactly at 12:00 am PST.
To get the maximum exposure on Product Hunt, launch it at 12:01 am. This has multiple benefits.
1. Your product gets full 24h exposure.
2. It gets maximum exposure at the start of the day. This brings more upvotes and helps your product get into the top 5 products.
3. It gets exposure to the European audience as well.
On the other hand, if you launch at 08:00 am PST (when the US is awake), getting into the Top 5 products is almost impossible unless you have a great product and support.
P.S. You can also schedule the Product Hunt launch as well.
π Ask a question on the day of the launch
Product hunt changed its notification system recently. The followers of a hunter wonβt get email notification when the hunter launch a new product. This is part of the push of Product hunt to encourage makers to hunt their own products. However, followers will still get an in-app notification on Product Hunt:
There is still one way to send an email notification to your product hunt followers: ask a question. When you ask a question, most of your followers will receive an email notification about it.
So on every launch, Fabian ask a question related to the product he is hunting and include a post-scriptum at the end mentioning that he is hunting a product today.
Here is an example of his post when hunting Crawlee:
https://i.imgur.com/RQ657ja.png
He like to include surveys in the questions Iβm asking, but this hack will work well even without a survey.
He also usually reuse the same question to create a post on Indie Hackers and leverage his follower base there.
With this hack, he advise putting the time into thinking about your question. Questions like βWe are launching today!β are spammy. He recommends avoiding them.
π Prepare answers of anticipated questions
Generally, people compare your product with other products so they will ask how your product is better than XYZ or other questions like
- Show us your roadmap.
- Will my data be secure?
- Can you help us migrate from XYZ to your platform?
- Any chance of integrating with Intercom this year?
- Your pricing is high.
- I would like to do some partnership with you?
- Why is sign up only via Facebook or Google?
- Are there any plans for mobile?
and many others.
π Connect with other Product Hunt users before launching
Being connected to a few people who are active on Product Hunt before your launch is a good idea.
There are 2 easy ways to find a list of people active on Product hunt:
1. Check out upvotebell for the topic related to your product
2. Extract a list of people who upvoted similar products to your product. Phantombuster has automation to extract the last 18 upvoters of any product. Use it too.
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Replies
Nauman Tariq@naumanthanvi
Invent List
great tips @falak_sher
Share
Great post @falak_sher lots of useful info!
This is gold! Thank you so much for sharing ππ½ Brilliant tips!
Product Hunt Launch Checklist
@madomadeleine your comment made my day. Appreciate the support
SocialBu
A nice list!
Product Hunt Launch Checklist
@usamaejaz which hack you liked the most?
SocialBu
@falak_sher Asking the question.
Product Hunt Launch Checklist
Warmup Inbox
Thanks for the mention @falak_sher. I'm actually preparing a product hunt launch template, which will cover a few extra hacks.
Product Hunt Launch Checklist
@fabian_maume I'm waiting. Keep me in the loop.
PHPRunner
Thank you, awesome tips. I definitely second connecting with PH users and other supporters before the launch to get better results.
Product Hunt Launch Checklist
@sergey_kornilov1 that's the best networking and growth hack
DIY Startup School for Solopreneurs
Man, @fabian_maume *is* a very nice growth hacker π
Great list @falak_sher ! Your product is very impressive as well
Great Tips @falak_sher ! Thanks!! πΌ
Fantastic tips @falak_sher ! Thank you!
Product Hunt Launch Checklist
@keyana_shopswap appreciate the comment. Thanks
WorkHub
Great job @falak_sher and @fabian_maume. Such detailed insights.
Product Hunt Launch Checklist
@fabian_maume @qudsia_ali Fabian really knows a lot about PH
Excellent work done. π―
Product Hunt Launch Checklist
@afan_sheikh thankssss
Days Counter. Event Tracker
@falak_sher thanks for getting these tips in one place!)