How often do you need to check your Google Analytics set-up?

Şahin Seçil
2 replies
Hey digital folks, As we all agree, marketing data have to be clean and accurate to gain valuable insights. If it's not, you will have a gut feeling marketing decisions. So every marketer checks Google Analytics data regularly, or even they use a tool to be sure. But I didn't find the good one. Do you have any advice or secret sauce for managing this process?
Daily
Once a week
If the marketing reports are broken
Nope, I don't

Replies

I am an analist in digital marketing.
I daily check it since there is a lot of data flowing into GA. If not properly checked, data inaccuracy occurs, so targeting right users becomes a big issue. I think any tool that regularly checks what I need to check would be great for me as it would save me a lot of time.
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I am the part of a team which support e-commerce companies to find the bottlenecks in the conversion funnel so we are living in the marketing reports and analysis. Although i don't obsessively check every minute whether something is broken , i always have worries about it when something unexpected happened about the numbers on the marketing reports.
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