Is email marketing dead?

Dance Azmanova
4 replies
I created this pool because I am getting a high open-rate on my emails (Google says it's over the industry average), but very low clickthrough rate at the same time. Any suggestions how can I improve this?


Mac Nicol
I've felt the same about email marketing for a while now - it feels like just going through the motions at some points... But it always comes back to keeping customers and prospects engaged. Having your brand's name pop up in front of them once a week is more important than many think!