How do you find a good digital marketer?

Question

I know there are many options on the market. I would rather avoid going for a cheap end of the market(Fiverr) and at the same time we don't have a budget to pay for a digital agency or a "digital market celebrity".
We are trying to understand and act on the results of our launch and need help with that.

Peyton Goen · Accepted Answer

Post a job listing on angel list! You'll be able to find tech-focused, founder-minded marketers there!

Dan Smith Is... · Answer

@idgm5 I may end up using this advice myself. Thanks for the detailed response.

Isaac González · Answer

If you're looking for someone who have a good amount of experience in the field and can deliver quality then you have to pay a fair price. (No need to explain why)

But following the reply of Dan Smith, you can hire an intern from Latin America or Europe in case your company can't afford the costs of hiring an US intern. There's many universities in Mexico who would be glad to submit your vacant to their internal job boards for senior college students, and I imagine you want to hire someone remotely so there's no need to sponsor an internship visa.

The only strict requirement from SEP (Secretaría de Educación Pública) is that the company have to be a legal entity in the US.

Many companies in Mexico pay a symbolic salary to interns from $1400 MXN ($70) to $2500 MXN ($128) per month. When I did my internship I was paid a monthly salary of $85 in a well established US company in Mexico. (Health Insurance is covered by the university not the company)

If you want to dig more about this option, I strongly recommend you to send an e-mail to scholar services from a private university in Mexico: 
https://www.4icu.org/mx/private/

Also there's an internship program for mexican students in the US:
https://mx.usembassy.gov/our-relationship/policy-history/u-s-mexico-internship-program/

In case you want to hire someone quickly, WeWorkRemotely promotes paid internships for international students, just in case you want to give it a try:
https://weworkremotely.com/college-students-ditch-the-free-internships-and-start-working-remotely-part-time-now

And local US interns in AngelList: https://angel.co/job-collections/startup-internships

PS: Internships are a requirement to graduate in Mexico. (AKA Servicio Social)

Raj Mahal · Answer

Having similar issue and came across these folks: https://www.demandcurve.com/agency They vet the people for you and have big agencies and solo marketers. Seems pretty trust worthy.

Dan Smith Is... · Answer

There are two sides to this. There is the strategy and analysis side, which in an early stage I recommend you as a founder get your hands dirty and make sure you know what's going on. Reach out and see if you can't buy someone coffee who can give you pointers on where to begin.

Then there is the action part, where an intern could help you out. Find someone young and excited to be in the field. Check their social media posts and think "would I want this voice for my business?"

špela bartolj · Answer

@dansmithis  Another question - what do you consider under "digital marketer"? I, for example, am not a social media manager/influencer and do not have an engaging social media account for you to check as a reference. I'm an expert in Facebook advertising though and am more creative in the field of A/B testing, ad optimization and scaling e-commerce businesses through Facebook ads. And I consider myself a digital marketer.
@tpaktop To find the right fit, you have to know enough about marketing to determine what kind of skills (and results) you want because our job titles and skills are all over the place right now.  :/

Maxim Filimonov · Answer

@idgm5 Very interesting, though we are Australian registered company at the moment. But I will keep it in mind as an option if we decided to change our business location. Thank you!

Maxim Filimonov · Answer

Thanks for your advice. I do think we struggle for now with figuring out where do we find that person to have coffee with.

Maxim Filimonov · Answer

@parag_r Thanks a lot for this link. I have applied there let's see if they can help us. Appreciate, it !

Allan Revah · Answer

They have a good track record or they worked at company with a good track record in this domain.

Michael Musgrove · Answer

Consider that a good marketer will more than pay for him/herself simply by doing their job well. That should take some of the stress about "cost" off but if you haven't budgeted for marketing that fact may not help. You could offer a unique compensation package, such as including some ownership, revenue sharing or perks you're able to provide. LinkedIn has a good search functionality for finding them. Agencies and celebrities aren't the only or best routes.

Answer

We suggest you to do some online research because there are dozen of sties that will help you to find  what you need. 
Here are six characteristics that you'll want to look for when you're hiring a digital marketing professional:
Specialization
Lifelong Learner
Communication
Efficient Time Manager
Strategic Thinker
DARC-Age Skills

Ioana Budai · Answer

maybe find a marketing consultant you can hire short time (short meaning for at least 6 months) and have them help you guide someone less experienced. You'll be able to grow a junior into your brand's voice/needs, all while getting expert insights to set you on the right path.

How do you find a good digital marketer?

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