Any solo makers who campaigned successfully on Kickstarter before?

Question

Hi,

I'm currently in pre-launch for my second Kickstarter and wondering if there are any tips/advice that other similar makers can give me?  My first Kickstarter was funded successfully without much pre-launch activities so I think it may have been a fluke.

My second campaign was actually launched a few weeks ago but I canceled it after a week as the funding trend didn't seem to suggest it will succeed.  So I am in pre-launch phase right now organizing and preparing my email list, setting up FB ads, and reaching out to previous backers.

Based on the canceled campaign dashboard, I have great conversion (11%) but very little views compared to the first campaign which suggests to me that its an issue with visibility.

Stephen

Chris Herbert · Accepted Answer

I've done quite a few crowdfunding products and I think the biggest is email vs social ads - https://medium.com/@cgherb/the-1-thing-hw-startups-ignore-at-launch-d89e0360bdc7

Chris Herbert · Answer

That’s a good start.  I believe in evangelizing the more-launch.  Viral-loops.com + Unbounce is great

Stephen Co · Answer

@cgherb thanks, I've been organizing my email subscriber list to prep for launch.  1200 contacts, not a lot but better than nothing.

Stephen Co · Answer

@cgherb How about referral programs?  Does it make sense to reach out to influencers/journalists and offer them a referral/affiliate incentive to promote a Kickstarter?  Remember that there is no promise they will get a benefit because its contingent on the Kickstarter getting funded.

Any solo makers who campaigned successfully on Kickstarter before?

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