At a time when everyone allows themselves to build any solution using AI, it is difficult to differentiate themselves, and makers are betting on more aggressive distribution.
Some differentiate themselves with good tech support, some build their personal brand as a founder, and some pay influencers.
I just recently finished Act - it's a completely innovative self-improvement platform. People grow through overcoming challenges, and that's exactly what everything is based on. How it works is every day you receive a small challenge based on your goals. Each one is designed to push you a little out of your comfort zone, and closer to what you want to achieve. There are advanced progress metrics, so staying on track is easy.