Zhanna Ritchie

Zhanna Ritchie

Business Development, nRich Ltd

About

Mental health has been part of my life in ways that made finding good support feel harder than it should be. That's part of why working on Chomi companion matters to me as much as it does. Chomi is a Jungian psychological companion — built by clinical psychologists, grounded in peer-reviewed research, designed for the 167 hours a week between professional appointments. I'm here to help it reach the people who need it most. Based between the UK and Australia. Passionate about mental health technology that actually respects the complexity of the human mind.

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What's the worst advice you've ever gotten about launching a product?

"Just launch. The market will tell you what it wants."

That advice sounds brave. It sounds like action. It is wrong.

The market does tell you what it wants. It tells you by ignoring you. By not buying. By churning. By the time you hear that feedback, you have already spent months building, thousands of dollars, and a lot of goodwill with your team.

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