We re preparing to launch a fintech product that s only available in the UK market; it s not global (at least not yet). The product is quite localised, both in terms of functionality (e.g. UK open banking, GBP, local tax wrappers) and legal structure.
We know Product Hunt is a global platform with a large US-based audience, so we re wondering: does it still make sense to launch here?
I'm seeing more products launch on Product Hunt that require payment to actually use any features. No free trial, no freemium tier, just a download that leads straight to a paywall.
Part of me thinks this makes sense. If your product has real value, why give it away? People on Product Hunt understand they're looking at premium tools. Plus offering free access can attract users who will never pay anyway.
But I also see the argument for temporary free access during launch. Product Hunt users want to actually try what they're upvoting. How can they give meaningful feedback or become advocates if they hit a paywall immediately?
We re preparing for our upcoming launch on Product Hunt and planning to include a short video introducing our product. We re debating between two approaches and would love your input:
