Zarasukienki

Building community used to be a Web3 thing. Crypto projects lived by their Discord. Token holders became evangelists, most of the times the community was the product, almost as much as the technology itself.

In 2026 AI companies are borrowing the same playbook and taking it offline. The trend I'm watching most closely right now is in-person events as a growth channel. Not conferences. Not sponsored booths. Genuine community gatherings built around the product.

Building a community these days is no longer just about setting up a social media profile or starting a private group on Slack or Discord.

Companies need to differentiate themselves, gain a competitive advantage, and build relationships with clients/users on a more personal level.

Let me start from the creator s perspective:
I personally don t have a product (apart from hiring people for creative work or offering personal consultations).

But as a creator, I constantly share content, insights, and information, value that helps me build trust (for free). Based on that perceived expertise, people eventually decide to work with me (a paid service).