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Zach Wrightleft a comment
You've had lots of good responses already, so just a small suggestion from me: be ready to handle the influx of beta testers before going live. This means that if you're implementing the advice others have given (A/B testing, NPS, developing personas), make sure the processes for doing so are streamlined beforehand. As someone else mentioned, only taking as many people as your team can handle...
What are you doing to get ready for beta and launch?
HONOR VJoin the discussion
Zach Wrightleft a comment
Hi All, Thanks for the excellent replies! I'll be looking into all of the resources mentioned here so far. Appreciate the help!
Finding & retaining early beta testers
Zach WrightJoin the discussion
Zach Wrightleft a comment
I can share what we are doing at a very early stage: we're using surveys (like mTurk) to do our customer discovery, and have found that by including a question like "would you be interested in trying our app?" we can get decent conversion into beta testers. Whether this will turn into actual "early adopters" is another story. I've been working on the problem of how to keep these folks engaged...
Finding (and keeping) early adopters? 🚀
James QuinnJoin the discussion
Zach Wrightstarted a discussion
Finding & retaining early beta testers
Hi Product Hunt folks, I'm working at an early stage mental wellness startup and we're in the process of testing the early beta version (more like an alpha, really) of our app. I'm relatively new to product marketing and am looking to harness the wisdom of crowds here. I have two questions I'm hoping the community can comment on: How do you generate leads for beta testers who aren't friends and...