YekSoon Lok's profile on Product Hunt

About

The last mile of AI isn't information. It's judgment. I am the Founder & CEO of askOdin, where we are building AI Judgment Infrastructure™. Most AI merely generates text. We are engineering a Deterministic Compiler to make venture and enterprise judgment entirely defensible and auditable. Judgment is the last unscalable asset. We are building the infrastructure to scale it. Think Visa meets Moody's for the AI era. I am here to connect with fellow systems architects.

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askOdin

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Tastemaker

Gone streaking

Forums

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9d ago

What are your biggest challenges when raising funds right now?

Having sat on both sides of the table, here are the 3 biggest unforced errors I see, looking at it as both an investor and now a founder:

1. The market size does not hold.
Many founders use a top-down approach with questionable data sources to claim a massive TAM. In my opinion, a much more credible and defensible approach is to build your market size from the bottom-up.

2. Trying to do too many things.
In the early stages, you can only focus on a few areas, starting with your beachhead market. It is incredibly difficult to juggle product development, consulting, and training revenue simultaneously and still hope the business will scale. Even with AI efficiencies, stretching the team too thin kills momentum.

3. Not thinking deeply enough about the Moat and GTM.
A great product does not automatically equal a great business. If you haven't thoroughly thought through your Go-To-Market strategy and why your business is defensible against competitors, the pitch falls flat.

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20d ago

What's the PROBLEM your product solves?

In the month that I've been here, I've been noticing a pattern in a lot of launches - strong demos, polished UI, clear outputs of "what it does."

But when I ask myself "What problem does this solve?" I sometimes have to dig for the answer. (I come by that thinking honestly - I've spent 33 years building and fixing businesses, so this is the lens I can't turn off.)

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3mo ago

Featured

Build your brand before your product, or launch first and reveal yourself later?

I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.
But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.

Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).

+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.