Lidiane Jones

Lidiane Jones

CEO @ Integral Ad Science

About

I’m a transformational technology leader with experience leading global SaaS businesses, driving organizational change, and scaling innovative products. During my time as CEO of Bumble and Slack, I focused on streamlining operations, accelerating innovation, and building sustainable growth strategies. At Slack, alongside my leadership experience at Salesforce, I helped manage multi-billion-dollar businesses, expand global go-to-market strategies, integrate the $28B acquisition, and strengthen product-led growth. Earlier in my career, I held product leadership positions at Sonos and Microsoft, where I developed a strong foundation in technology, product innovation, and business strategy.

Forums

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2d ago

What's a dull industry that you'd love to make software for?

One of the threads I have seen lately, about an order tracking system for a bakery is stuck in my head mainly because of the size of the problem. It keeps reminding me how a good idea for software lies in a boring business. A driving school trying to schedule the instructors with cars available on a single calendar. A laundromat owner who wants to be aware of the broken machine without going through all the machines. A tutor sending invoices via text messages manually every month.

None of them are an ideal pitch deck, but each of these problems has someone who is annoyed and willing to pay for getting rid of that annoyance.

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