With tools like ChatGPT, Perplexity, and Gemini increasingly answering user questions directly, the way people discover software may be changing quickly.
Instead of browsing multiple Google results, many users now ask AI assistants for recommendations.
This raises an interesting question for SaaS founders:
How should we think about SEO when discovery happens inside AI answers?
The search infrastructure that helps SaaS companies rank on Google and get cited by AI search engines like ChatGPT, Perplexity, and Claude. Automated SEO, GEO optimization, llms.txt, and programmatic pages at scale.
AI as you know it is disrupting industries, and the software industry is at the forefront of this disruption. So what will be the future of SaaS, a model that presents users value for use?
The first and most important impact as we are already seeing is that the barrier for non-technical people to build software they require will drastically drop. This is evident in tools like lovable, bolt, replit etc... where users with no coding experience can whip up apps in a couple of minutes or hours as the case maybe.
