Vitor Darela de Oliveira

One trend I've been thinking a lot about while building RankLayer is how quickly search behavior is changing.

More and more users are asking tools like ChatGPT, Perplexity, and Gemini for recommendations instead of browsing Google results.

One of the biggest challenges for SaaS founders isn't building the product it's getting consistent inbound users.

I'm curious to hear from other builders here:

What acquisition channels have worked best for your SaaS so far?

SEO
Paid ads
Product Hunt
Communities
AI search / LLM discovery

With tools like ChatGPT, Perplexity, and Gemini increasingly answering user questions directly, the way people discover software may be changing quickly.

Instead of browsing multiple Google results, many users now ask AI assistants for recommendations.

This raises an interesting question for SaaS founders:

How should we think about SEO when discovery happens inside AI answers?