The short video format originated primarily on TikTok as "TikToks." Of course, it was then picked up by Instagram ("Reels"), YouTube ("Shorts"), and later other platforms began to embrace this trend of short, vertical videos (LinkedIn, X).

For these purposes, TikTok created a mobile video editing app and later a desktop version, CapCut. (2019)
And guess what...

This is my first product launch, so go easy on me.

I m one of the co-founders of Artefact, but let s be real I m not the one writing the code. My brilliant partners @russell_lowry and @marc__milberg are the true builders. I m the marketing guy, the one making sure people actually hear about this thing and (hopefully) love it.