Greg Val

Greg Val

Founder of Vaulternal
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About

Building http://vaulternal.com - what happens when you lose access to everything. Founder + CTO across startups and enterprise with 20y+ experience.

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BurnLinkp/burnlinkJoy G. Majumdar•

8d ago

It's NOT Okay to Share Files the Old Way — Here's Why BurnLink Exists

A real talk about why we built this, and why your instinct to be scared is actually correct.

The Honest Truth

You know that feeling when someone asks you to email a password? Or send sensitive docs through Google Drive? And you know it's not great, but... what else are you supposed to do?

Nika•

1mo ago

Build your brand before your product, or launch first and reveal yourself later?

  1. I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.

  2. But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.

Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).

+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.

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