tom ben

Hey everyone - curious to hear what your current GTM tech stack looks like.

What are your must-have tools for prospecting, enrichment, and personalization?

We can really think of note-taking tools as content creation platforms. Broadly speaking, they actually fall into the same big category as video and audio editing software they're all about helping people create stuff. The main difference is that text is way more flexible and has a lower barrier to entry compared to audio or video. That's why note-taking tools are also better at helping us retain knowledge and express ourselves, and they can even double as knowledge management solutions.

Honestly, no matter what kind of content you're creating or what platform and tools you're using to produce and publish it, the underlying creative process pretty much stays the same. It goes from topic selection, information gathering, and idea formation, to the actual production and finally publishing. These steps make up the core content creation workflow. If we were to map these steps out in a table, you'd clearly see where different types of tools come into play.

Creating demo videos sounds simple... until you re 10 takes in, stuck editing ums, or re-recording because the UI changed again.

Whether you re a founder, marketer, or part of a product team we ve all been there.