I ve spent the last few years working closely with sales teams, and one thing never changes, we often start talking too soon.

A potential customer shares one small detail, and we immediately jump into explaining, pitching, or convincing.
But the truth is: most people don t need more information, they just need to feel understood. When we slow down and listen really listen the conversation changes completely. They open up. They tell you what s actually holding them back. And suddenly, closing the deal isn t about persuasion anymore, it s about alignment.