Taylan Kaymakcı's profile on Product Hunt

About

Founder @ Arvech | Growth Marketing Consultant | Product Hunt Ambassador Talks about #saas, #growth, #growthmarketing, #digitalmarketing, and #enterprenuership * 15+ years experienced Growth Marketing Consultant working with tech start-ups, scale-ups and enterprises. * Speaker about Growth Marketing in universities and institutes Best at: - Building Growth Marketing Strategy - Global Expansion - B2B Marketing - Inbound Marketing - Demand Generation - Lead Generation - Account-Based Marketing - Product-Led-Growth - CRM Automation - Product Development - Content Marketing & SEO Interests: * Growth Marketing * Start-up & Scale-up Ecosystem * SaaS * Product-Led-Growth * Entrepreneurs * Fintech * Automation Systems * Productivity Revolution * Smart World

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Veteran

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Forums

p/opticlear-storage-cleaner

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8d ago

How making my Mac app look "boring" gave me a 16% App Store conversion rate 🍏✨

Hey PH!

If you look at the top Mac cleaning utilities today, they all share a similar design language: they look like a 2005 spaceship dashboard.

They have spinning radars, giant red warning signs flashing "YOUR MAC IS IN DANGER", and custom UI elements that look nothing like macOS. It s designed to create panic and force a purchase.

When I started building OptiClear, I decided to take the exact opposite approach. I wanted the UI to be almost... boring.

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14d ago

Featured

Build your brand before your product, or launch first and reveal yourself later?

I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.
But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.

Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).

+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.

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4yr ago