Google Tag Manager was supposed to free marketers from developer dependencies. Somewhere along the way, mastering it became a career in itself.
I've been in digital marketing for 20 years. The pattern I kept watching: businesses not tracking conversions properly, not because they didn't care, but because the tool assumed a level of technical knowledge most marketers don't have and shouldn't need. CSS selectors breaking after frontend deploys. DataLayer events waiting on developer queues. The Preview Mode loop eating unbillable hours nobody talks about.
The Google Tag Manager interface Google never built for marketers.
Click elements on any page. Name the event. Export to GTM.
Tag Companion is the visual layer between you and GTM's technical interface.
No AI, No API, No waiting for devs.
