Swaroop Jayaram

Swaroop Jayaram

Founder & CEO @ JOMS
#99031870 followers6 following
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About

Founder of JOMS, currently building what matters to the founders. Previously led talent and business transformation initiatives at VMware, Royal Dutch Shell, and Wenger & Watson across industries and geographies. My entrepreneurial journey began with an online marketplace for Indian heritage and GI-tagged products, where I learned firsthand that great ideas need strong execution, networks, and timing to scale. Passionate about startups, technology, and building solutions that make entrepreneurship less fragmented and more accessible.

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Nika•

2mo ago

Build your brand before your product, or launch first and reveal yourself later?

  1. I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.

  2. But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.

Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).

+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.

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