Your data doesn't match. GA4 says one thing. Search Console says another. Your CRM says something else. They're all tracking the same campaign, same time period, and they give you different numbers .
This isn't a bug. It's how the systems are built. GA4 measures sessions and modeled behavior. Google Ads measures ad interactions. Search Console provides aggregated impression data. Your CRM tracks identified leads . They were never designed to agree.
The result? You spend hours trying to "fix" the numbers instead of acting on them. Imagine this : having an operating system for SEO & GEO, that actually reads your Google Analytics, your GSC, Bing webmaster, treat your data, explain it to you, and ACT!