Not building lookalike list. All of us must be having some customers. Some customers came inbound, few via referrals, few via word of mouth- it does not matter. What matters is that these customers are able to solve their pains with your product. Hence, once they are your customers- you should be "finding more of these". This is by far the most underrated GTM hack I have come across. There are few lookalike tools you can try- Ocean, Jesse (my product). While using these tools, you should be able to find out why certain new customers were surfaced- what were the logic behind these new suggestions, and then run a focussed outbound/ABM campaign on those list.
I ve spent years working on B2B customer acquisition for products moving from early traction to real scale. We tested every channel, built lightweight systems for volume outreach and partnerships, ran hundreds of experiments, and eventually created repeatable processes that a small team could run without constant firefighting.
Distribution is the #1 bottleneck you ll hit. Features get copied. Messaging gets borrowed. What actually compounds is a clear system for identifying the right accounts, testing quickly, and turning early signals into consistent pipeline.
By the end of this you ll know:
- What each major acquisition channel actually buys you (and why most teams misuse them)
While building Jesse, I talked with a ton of founders, builders and asked about their experience with the best and worst lead gen tools they have used. I am curious to know the opinion of this group on this matter. Some common ones that many use today are: > Apollo > Clay > Lusha > Zoominfo Feel free to name and mention any other tools that you have come across.
