Steven Granata

Steven Granata

Director Strategic Partnerships

About

Technology companies need ways to generate more revenue and profitable growth, while using fewer resources. I create profitable revenue growth and expand business ecosystem to exceed business goals efficiently. Companies benefit from my ability to strategize new market opportunities, identify and prioritize go-to-market (including appropriate partners) create dynamic business plans, then executing/managing for success. Value is created by working with cross functional teams and synergizing multiple perspectives from inside the company as well as the entire business ecosystem. This methodology leverages my background in driving product integration, managing technical relationships, developing training, enablement, and joint engagements with sales.

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Tastemaker
Tastemaker
Gone streaking
Gone streaking

Forums

mailX is now inside ChatGPT: ask it why your emails go to spam

Hey makers

"Why are my emails going to spam?" is a question people now ask ChatGPT instead of Google. Until now, the answer was a generic checklist, because ChatGPT can't read your DNS.

Has anyone boosted signups by making their landing page longer instead of short and punchy?

Every CRO guide told us to keep our hero section clean, concise, and minimal. We had a super short landing page with just a bold headline and a CTA button, but conversion stayed stuck at 2%.

We decided to do the exact opposite: we rebuilt the page into a 3,000-word long-form teardown showing the exact step by step workflow real screenshots and edge case limitations. Conversions jumped to 5.4%.

It turns out high-intent buyers wanted deep clarity, not slick marketing buzzwords.

RunEvrp/runevr•

2mo ago

🎯 What are modern marketing approaches that work?

Making a product is one big challenge. But shifting your mindset from building to marketing it might be an even bigger one.
As makers, we spend so much time improving the product. Then comes the question: How do we get people to discover it - and ultimately turn that attention into real customers and sales?
I'm not sure traditional approaches like email marketing and constantly posting on social media are enough anymore. The way people discover products is changing.
So I'm curious:

How do you approach marketing your product?
And for the marketers here:
What would you consider a modern marketing approach in 2026-2027? What would you advise an early-stage founder to focus on?
I'd love to hear different perspectives...

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