Early-stage founders often try to improve their product as much as possible and tend to take almost any feedback into account.

Sometimes they end up adding every feature users (even non-paying ones) ask for, even when those features are unnecessary. The product then becomes more complicated and harder to use.

And I m not even talking about the stage when the product is already established. At that point, there are more users, and their expectations start to differ.

I see this pattern all the time with creators and small teams (and lived it myself):

You start with Google Docs + Google Sheets because:

• they re free

• everyone knows how to use them

• we ll switch later when it gets serious

Fast forward a few months and suddenly you have: