Stanley Igboanugo

If you have a competitor with a strong community, a quick tactic would be a comprehensive analysis of their community, followers, growth strategies, content direction and messaging, and other perks like freebies, etc. If possible, interact with their current community members to see if WHY they joined, HOW often they interact with others, and HOW often they are active on platforms (if it is...

Referrals and recommendations can also come from non-customers as well. I think that any business that sells to your target market can also be a source of referrals. Contacting the owners of such businesses and building healthy relationships with them can produce good referrals down the line. There are instances where a law firm refers their "favorite" landscaper to their client.