James Swift's profile on Product Hunt

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Non-technical solo founder, UK. 18 months ago I didn't know what VS Code was. Now on my third production ready app: SplitPost, voice-enforced content repurposing.

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15h ago

SplitPost: content repurposing that actually enforces your voice rules

I've used SocialBee, Buffer, Jasper, Copy.ai, and Castmagic. They all promise "your tone of voice". Most are just a ChatGPT wrapper bolted on to create quick captions, but none of them let you define specific rules and enforce them on every output. I'd spend 15-20 minutes per piece correcting the same mistakes the tool kept making.

SplitPost (splitpost.io) takes one piece of your content and generates platform-native posts for LinkedIn, Twitter/X, Instagram, Threads, Reddit, TikTok and Facebook, each in the relevant voice and formatting for that platform. You set voice rules (banned phrases, sentence pattern constraints, register checks) and every output gets validated against them before you see it.

Free tier, no card required. This is app three in 18 months as a non-technical solo founder in the UK. I'd genuinely like to know if the voice enforcement angle lands for anyone else or if I've built for a problem only I had.

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15h ago

Dipping my toes in

Hi everyone, I'm James a solo founder from the UK building SplitPost, a content repurposing tool with voice rule enforcement. Got into building apps 18 months ago as someone who couldn't write code from scratch, learned a lot along the way by shipping (and breaking) things. Excited to see what everyone working on?

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3d ago

Build your brand before your product, or launch first and reveal yourself later?

I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.
But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.

Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).

+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.