SpinProduct

I was reading my own refund policy this week and the sections run 1, 2, 3, 4, 5, 7. There is no 6. I wrote that page, shipped it, and never opened it again until this week.

Once I started looking I found more of the same. One of my pages isn't linked from the nav or the footer, so the only way to reach it is to already know the URL. Another spot lists four export formats where two other spots list six. My landing page says how long something takes in three different places and gives three different answers.

None of it is a bug exactly. Nothing breaks. That's the problem there's no error and nobody complains, so the pages just sit there being slightly wrong at each other.

The obvious answer is a monthly read-through of everything I've published. I keep not doing it, and I think the reason is that it produces no ticket and nothing to point at, so it loses to whatever else is open that day.

My landing page names six different kinds of customer. Six cards, each with its own headline and its own reason this is for you. The thing behind them does exactly one job, and it does it identically no matter which of the six you happen to be.

I wrote the six on purpose. The logic was that a stranger scrolling wants to see themselves on the page, and one generic line does that for nobody. Recognition is cheap to add and it feels like it ought to help.

I've started to think the six cards are doing the opposite. A page that speaks to six people can read like it was written for none of them, and the more specific each card gets, the more obvious it is that nothing underneath changes when you pick one.

Three moves I've looked at and not made.

I publish every day and I check my numbers every few days. Right now those two rhythms are out of sync the last figures I actually read are five days old, and I've shipped four batches against them.

The uncomfortable part is what I opened in those four batches. Three tests, all still running, none of them readable. So I've spent four days making decisions from a snapshot instead of from results, and the snapshot is the thing I was trying to move.

Two options and I don't love either. Keep publishing on schedule and accept that a chunk of it is guesswork. Or hold until I can read the last batch, and lose the cadence I've built.

I've been picking the first one, mostly out of habit rather than because I worked it out.