About

A two-time finalist and Service Design category winner in the Vic Premier’s Design Awards, I bring over 25 years’ experience in human-centred design, blending qual and quant research to uncover deep customer insights. I have a proven track record of leading multidisciplinary teams, scaling design capability, and embedding product design practices and agile development processes that align customer needs with business strategy. My leadership style is deeply collaborative, values-led, and focused on creating the conditions for teams to do their best work—balancing craft with coaching, and vision with delivery. I thrive at the intersection of product, design, and engineering to drive strategic outcomes.

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Forums

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13d ago

What's the best way for a new member to actually get involved here?

joining a new community always comes with a bit of a learning curve. I'm trying to figure out how to best balance scrolling through new products leaving useful feedback and supporting cool launches without getting overwhelmed.

For those who have been active here for a while what did your daily routine look like when you first started?

Any simple tips for jumping into discussions without overthinking every single comment?

We think the GTM data industry got the problem backwards.

Companies keep giving sales teams more data, more intent, more dashboards and more tools.

But having more information doesn't necessarily help a rep decide what to do next.

We think the valuable layer is the one that connects:

Signal Context Action

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18d ago

Customers explain your product better than you do

I ve noticed something while talking to customers lately.

They describe the product in a completely different way than we do on the website.

We say things like save time or automate your workflow .

They say:

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