Sonia Kapoor

Sonia Kapoor

Co-founder and Marketer building Fortal.

About

I’ve spent my career understanding how people work, buy, and make decisions at scale. My background is in brand marketing, where I was trained to build brands, shape demand, and drive growth through consumer insight, creativity, and media excellence. I’ve led brand, digital, commerce, and media agendas across FMCG and healthcare, giving me a front-row view into how businesses operate and where inefficiencies slow growth. That shaped why I’m building Fortal. Freelance and fractional talent gives businesses access to top talent at lower costs, but trust is a major barrier, especially for sensitive work. Fortal solves this through secure collaboration with passwordless access, live visibility into work, stronger controls, and productivity tools across any SaaS platform.

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Gone streaking

Forums

SEO is dead. (They've been saying this since 2000.)

Every few years something is supposed to kill SEO. And every time, it doesn't.

Here's the actual timeline

1997 - First "SEO is dead" article ever published. Search engines were called a "dead-end technology."

2003 - Google's Florida update penalized keyword stuffing. Black hat SEOs declared SEO was over.

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