somesh

Building 2 web saas apps solo.

About

Never thought I would switch from Marketing to Vibe coding. After spending about 14+ years working a job, I am building 2 saas apps now. Pushing myself to see if I can build something useful for the community. I am not inventing new products tbh, just making existing ones tiny bit better.

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Gone streaking

Gone streaking 5

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2mo ago

Featured

Build your brand before your product, or launch first and reveal yourself later?

I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.
But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.

Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).

+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.