Sodiq Adeleke

I've spent the last year figuring out how Reddit actually works as a marketing channel.

Not the spammy way. The right way.

I learned which subreddits convert, how to write posts that don't get removed, how to start conversations that naturally lead people to your product, and how to do it all without triggering mods or looking like a bot.

The results surprised me. Reddit drove more genuine interest than any other channel I've tested.

Most founders ignore Reddit. Big mistake.

Reddit users are actively searching for solutions. not passively scrolling. One genuine post in the right subreddit can outperform a $500 ad spend.

The secret? Don't pitch. Add value first.

• Share a real insight or story

• Mention your product naturally as a solution

• Reply to every comment to keep the thread alive

Hey Trophy community!
Since we launched Trophy 1.0 back in January we've been hard at work solving the most difficult challenges with running backend gamification infrastructure at scale.
Today we're excited to turn our attention to the frontend part of the picture with the launch of our open-source UI library.

Appreciate any support!